Hello guys this is tim so from a traps and they want to answer the question how
to get a backlink from a website you're watching episode number ten of the over
simplified as ....
in previous episodes i showed you how to identify sites that help your
competitors rank well but now that you know the sides how to make them to link
to you don't stop watching
ok let's say I want to backlink from copy blogger.com which is a pretty
famous blog about copywriting and as you can see from a trips toolbar it has
domain rating of 70 which is a pretty solid number since Copyblogger is
actually a blog the first thing that comes to my mind is to write a guest
post for them and have a link to my website from this guest post but that's
not very efficient because this way I'll have to write a solid piece of content
and they won't even leave it to myself because it will be published at
Copyblogger and they actually know a better way when i can write a piece of
content and handling from Copyblogger while keeping the content to myself and
as usual I'm going to need some help from hf stools so I open itraxx site
Explorer and put the copy blogger.com domain name their site Explorer tool
allows me to find out if Copyblogger dot-com website is linking to some
content that no longer exists and as you know from my previous episode I can
check it with the broken links report of site Explorer as you can see there are
2210 broken links on Copyblogger website but i'm interested in to follow links
because this probably linked to some quality pieces of content that no longer
exists
so this is their list of to follow broken links and actually as you can see
the very first broken link looks interesting it seems to be an article
will top 10 blogs for writers let's open it and see
if it actually exists or not know this article returns 404 not found error by
looking at the URL of this article i can tell that this was at least of tone
top-10 blogs for writers and there's actually a way to restore this article
and check what was there when it was life we can use the amazing service
called archive.org and check for pre or snapshots of this page for example a
snapshot from to Southern and 10
let's see if the article was live at the time yes this is the original piece of
content that guys from quality blogger we're linking to
so what i could do is right at top 10 blocks for writers article on my own
blog and then reach out to copy blogger and tell them that they have a broken
link and they can change it to a live link with the pretty much same article
but maybe even a better one on my own website
this technique is known as broken link building and it's pretty popular among
SEOs and what I personally like about it is that you're keeping a piece of
content to yourself while getting a backlink from a powerful website but
here's another great thing that I love about broken link building i'm sure that
Copyblogger website is not the only one who is linking to this dead article so
what I'm going to do is check for other sites that might link to this page i
take the URL of this page open another instance of site Explorer and search for
backlinks to this URL as you can see there are 27 sites that link to this
piece of content that is no longer there and to see them I just go to referring
domains report
offside explorer so once they recreate this piece of content on my own blog i
can reach out to all 27 sides and let them know that they have a broken link
and that they can update it with a link to a similar resource on my own site to
be honest I don't believe that I will be able to make all 27 sites to update
their dead link with a link to my article but i'm pretty sure I'll be able
to make at least five of them to link to me which is a pretty good result from a
single piece of content and then i would go back to broken links of Copyblogger
find another cool piece of content that no longer exists but has many other
websites still linking to it and the game they would recreate it on my blog
and reach out to all the guys and have them linked to me as you can see there
are 740 potential opportunities for broken link building on Copyblogger
alone and I'm sure even in your niche there are tons of sites that have broken
links which is a great opportunity for you to create awesome content on your
site and have them update there broken links and link to you
that's it i hope you enjoyed this little broken link building trick and they
encourage you to go and try it on your own side right now and if you have any
questions about SEO that you want me to answer in one of the next episodes of
our simplified SE oh please send them to my mailbox at team solo at a traps . com
seeing the next episode
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